Got location wrong on both sample pics, made wild assumptions on religious, political views, and ethnicity/citizenship. Things it can't possibly know. But it does make it's assertions confidently.
Seems kinda biased and useless to me.
The question is not, how useful or useless it is to you, but to corporations and institutions.
Marketing operates deliriously on 1-2% response rates. They'll eat this up, obvs. Spew enough garbage recommendations, they'll hit some of the time.
Don't wanna be left behind...
Oh, and there is only one city in Japan: Tokyo. Everywhere is Tokyo. Tokyo is everywhere.